Remark
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IPO Date & Price
IPO Date: 2011-04-20
Offer price/share: $12 x 6.6M = $79.2M
Underwriters
Joint Book Runner: Morgan Stanley, Credit Suisse
Co Manager: William Blair, JMP Securities, Pacific Crest
Business
Sector: Technology
Industry: Application Software
Full Time Employees: 488
Founded: 1998
Responsys, Inc. provides on-demand software and professional services to enterprise and larger mid-market companies. Its Responsys Interact suite provides marketers a solution to create, execute, optimize, and automate marketing campaigns across email, mobile, social, and Web channels. The company’s Interact Suite comprises various integrated applications that enable the design, management, and automation of tasks and processes for executing email and cross-channel marketing campaigns. Its platform also integrates and leverages third-party applications and real-time data sources allowing customers to segment and deliver targeted content to their customers and known prospects as part of their interactive marketing campaigns. The company’s professional services comprise strategic, creative, deliverability, campaign, and education services. It serves retail and consumer, travel, financial services, and technology industries. Responsys, Inc. was founded in 1998 and is headquartered in San Bruno, California.
Yahoo: http://finance.yahoo.com/q/pr?s=MKTG
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